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The cannabis industry grapples with advertising and marketing challenges. This is due to its Schedule I Controlled Substance classification, hindering access to traditional channels. Elana Frankel, renowned for her work in documentary filmmaking and cannabis advocacy, navigates this complex landscape by utilizing documentaries as a medium for promoting awareness and education about cannabis.

The post Shifting Perceptions: Elana Frankel’s Mission to Revolutionize Cannabis Advertising Through Documentary Filmmaking appeared first on Cannabis News and Culture Magazine.

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